Something you did not want to see: Reading is important for success.

read for success

I always want to start with a statistic that I’ve read somewhere.  Kind of ironic for an article that says “Reading is important for success.”  I will find the statistic again to verify, but it basically says that somewhere over 50% of Americans never read a book after they graduate from high school.

Personally, I find that a tough statistic to believe.  But, I compare that to the reading list of a Fortune 500 CEO and I wonder how many people know the difference.  On average, F500 CEO’s read 35 books a year.  And most are not reading any fiction. So, let’s start at the age of 18.  If you were keeping pace with your peers, from 18 to 25, you would have read zero books.  But let’s give you the benefit of the doubt and say you read one.  So, in 7 years, you increased your intelligence, your attitude, your world knowledge, by one (1) book.  Meanwhile, the up and coming CEO has devoured two hundred forty five (245).

Now, if you’re into ‘wage disparity’ thinking, you might be jealous that the average F500 CEO earns 200x more than the average wage earner in the USA.  Maybe ‘wage disparity’ is simply ‘effort disparity’.

Are you success minded?  Are you open to reading?  It might be the key to finding your next level of success.

young woman reading a book on success

Start. Then finish.

I pile through books.  Not all of them are good.  But I do have one important thing I do with every book – I open it and start reading it.  If I find the material bad or boring, I speed up and read it anyway.  Maybe there will be a nugget of information that will make it worth the read.  If not, at least I kept to my plan of starting and finishing.

Also, I have to admit, I like audio books.  Especially if they are read by the author.  I don’t think a Grant Cardone audio or a Gary Vaynerchuk book would be nearly as good without hearing them.  I get a sense of their heart, and their passion when they are the one reading it.  And a funny thing – after having listened to a couple of books on tape from each of them, when I read their books, in my head, I hear their voices as I read their stuff.  Weird, right?

So where do you start?

Start with me.  I have some great suggestions for you if you’re interested in success, attitude, and more.  I’m not a writer – I am a avid consumer of ideas.  So stay in touch.  I’ll let you in on some great books worth reading.

Footnote:  I have not found the exact statistic yet, but according to a HuffPost/YouGov poll asking 1,000 U.S. adults about their reading habits, 42 percent had not read a nonfiction book in the last year.

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